The Swiss crypto bank SEBA Bank AG has rebranded to
AMINA Bank AG. This move, which was announced on November 30, 2023, has been
described by the company as a new era of potential growth for its clients
Franz Bergmueller, the CEO of AMINA Bank AG, mentioned in a statement on Businesswire: " While we say
goodbye to the SEBA name, we remain forever proud of the achievements made by
the group under the former brand. Our brand signifies a new era in the
company's growth and strategy; we are a key player in crypto banking and are
here to define the future of finance."
SEBA Targets Strategic Crypto Hubs
The word AMINA is derived from
"transAMINAtion", which symbolizes the transference of financial
aspects of traditional, digital, and crypto banking, the company said. AMINA
Bank plans to strengthen its strategic hubs in Switzerland, Hong Kong, and Abu
Dhabi in 2024. The company noted that the rebranding will not affect the
services offered to the existing customers.
However, the subsidiaries in Hong Kong, Singapore,
and Abu Dhabi will align their names with the head office in Zug to have a
unified identity across the institution.
In August, SEBA achieved a significant milestone in
its expansion strategy by securing an Approval-in-Principal (AIP) from Hong Kong's Securities and Futures Commission. This AIP marked a crucial step in
obtaining a license to offer crypto-related investment services within the
Special Administrative Region of China.
SEBA's journey into Hong Kong began with the
establishment of its local entity last year. The approval arrived following
Hong Kong's adoption of new regulations mandating licensing for all crypto
companies operating on the island. SEBA praised the region's regulatory
standards, acknowledging the pivotal role this license plays in expanding its
footprint across the Asia Pacific.
Tailored Crypto Solutions and Strategic
Early this year, SEBA Bank unveiled a series of tailored offerings designed to simplify crypto banking for both traditional and
digital investors. These offerings encompass three exclusive programs: Gold,
Platinum, and Corporate.
The Gold program focuses on institutional-grade
crypto services, while the Corporate program targets companies in the digital
asset sector. The Platinum program aims to provide personalized support,
offering members exclusive benefits like metal credit cards with custom limits,
concierge services, and airport lounge access.
Furthermore, SEBA has partnered with other entities,
including HasKey Digital Asset Group, to accelerate institutional adoption of
digital assets in Hong Kong. Besides that, the company has introduced a custody
solution for non-fungible tokens.
This article was written by Jared Kirui at www.financemagnates.com.