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Gucci has apologized after people suggested its $900 sweater looked like blackface

Gucci wool balaclava jumper

  • Gucci has apologized after receiving backlash over its balaclava knit top.

  • People on social media said the $900 sweater resembled blackface.

  • "Gucci deeply apologizes for the offense caused by the wool balaclava jumper," the brand said in a statement on Wednesday.

  • The brand also confirmed the item had been removed from its physical and online stores.

  • Blackface — the act of non-black people wearing makeup to try to look black — has a racist history in the United States.

Italian designer Gucci has apologized for selling a balaclava top that some people said resembled blackface.

It also removed the sweater from its shelves.

In a Twitter post on Wednesday, the brand said it "deeply apologizes for the offense caused by the wool balaclava jumper."

"We can confirm that the item has been immediately removed from our online store and all physical stores.

"We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond."

Gucci deeply apologizes for the offense caused by the wool balaclava jumper.
We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.
Full statement below. pic.twitter.com/P2iXL9uOhs

— gucci (@gucci) February 7, 2019

The sweater, which reportedly cost $900, caused outrage on social media from people who called out the brand for racism and said the item resembled blackface with its balaclava feature.

"Gucci: blackface But make it fashion," tweeted one person.

Gucci: blackface But make it fashion pic.twitter.com/SM1uqnavTH

— imani rose