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Now that the clock has officially struck "Black Friday," Amazon Black Friday deals are chock-full of sales on 4K TVs, mattresses, and everything in between.
All throughout Black Friday, we'll update this page with deals vetted by our expert team of editors and reporters. In other words: If the deal is highlighted here, it's worth your consideration. For more deals, be sure to check out our Black Friday deals liveblog for all the best ways to save.
Top Amazon Black Friday deals right now
- Kindle Paperwhite: $95 (32% off)
- M1 MacBook Air: $799 (20% off)
- Fitbit Charge 5: $100 (33% off)
- Apple AirPods Pro (2nd Generation): $200 (20% off)
- LifeStraw Personal Water Filter: $13 (75% off)
- 50% off Keurig K-Mini Coffee Maker: $50 (50% off)
Shop the best Amazon Black Friday sales
- 50% off Echo and Echo Dot smart speakers
- 50% off Fire TV streaming sticks
- Up to 45% off Vitamix blenders
- Up to 56% off Samsonite and American Tourister luggage
Mary Meisenzahl/Business Insider
The 2nd-gen Apple Watch SE was only released in September, making it a rare deal for such a recently released Apple device, even if it's "only" 8% off. The 2nd-gen Apple Watch SE was already an excellent affordable option, so this deal only makes it an easier recommendation.
Amazon
This gaming bundle includes two of Amazon's most sought-after devices. Together, the Fire TV Stick and Luna Controller are 45% off during Black Friday, which is one of the best deals we've seen on these products.
Sony
Sony's WH-1000XM4 is our go-to pair of headphones when we look for balance, sound quality, noise-canceling performance, and price. They're on sale for $228 during Black Friday, which is the lowest price we've ever seen them at.
Williams Sonoma
Nespresso's Vertuo machine makes rich, frothy espresso at the touch of a button. This isn't the lowest price we've seen, but it does match last Black Friday's deal and it's still a solid discount.
Amazon
Save 52% off on the Fire HD 8 bundle which includes a Fire HD 8 Tablet with 32GB and an Amazon Standing Case. The tablet offers up to 12 hours of battery life, fully charges in under 5 hours, and is lightweight enough for easy portability.
Amazon
Ring's Floodlight Cam Wired Plus combines the standard Spotlight Cam with a set of motion-activated floodlights for better lighting. The camera itself streams and records at 1080p resolution and is also motion-activated, and it includes a siren and two-way talk. The Black Friday sale matches the lowest price we've seen it available for.
Amazon
The Echo Glow is Amazon's child-friendly and Alexa-compatible smart lamp. It's able to change its color and brightness by voice control and is a great introduction to smart home devices. At full price, it's a great deal, so the fact it's on sale for just $17 gives this excellent value.
Isabel Fernández and Crystal Cox/Insider
The Amazon Halo View is a basic fitness tracker that offers a comprehensive suite of features designed to help improve your overall health and wellness. At just $35 during Black Friday, you won't find a better deal on a wearable as good as this.
Hydro Flask
The Hydro Flask Tote makes for the perfect travel bag especially when storing food because its lightweight, insulated, and fully lined. For Black Friday, the tote is 25% off.
Amazon
The Kindle Paperwhite is our favorite Kindle model so far for its big screen and adjustable warm light. At 32% off, you can snag it for under $100 to gift to the avid reader in your life.
Amazon
This Insignia 4K display is a standard entry-level smart TV. It's no frills when it comes to picture quality, but it features the Fire TV OS built-in for easy access to popular streaming apps. This isn't a set you'll want to build a home theater around, but it gets the job done for casual viewing, especially in a bedroom. This $240 deal price matches the all-time low we saw over the summer.
Amazon
Great for stuubborn pet hair nestled firmly in rugs and carpet, the Bissell Cleanview Vacuum Cleaner is now available for an all time low. For $40 off, save big on the home essential that includes the Pet TurboEraser Tool, the Pet Hair Corner Tool and so much more.
Amazon
Affordable and user friendly, the Amazon Blink Mini home security camera is an indoor security for first timers. It has both 1080p camera footage quality and a black-and-white night mode. Save 54% on the security system this Black Friday.
Amazon
The latest of the Echo Dot lineup, the 5th Gen comes with a handful of new features including better audio and built-in Eero. Right now it's down to only $40, matching the lowest price we've seen for this new speaker so far. You can also trade-in your old Echo speaker for an additional 25% off.
Amazon
It's hard to call the Coleman Beach Sun Shelter a tent when it offers great air ventilation from the back window, a zip away wall for privacy, a hanging line for drying wet clothes and so much more. Save 38% off on this outdoors must-have thats easy to set up and even easier to camp away in.
Amazon
Now 25% off for Black Friday, the Nu Fae Trinity Toning Device reduces the appearance on fine lines while stimulating the muscles in your face.
Amazon
Save 41% off on an instant pot with a Premium Cookware Grade Inner Pot that's stove top friendly, has overheat protection and a safe locking lid.
Amazon
Nearly half off its original price, save 48% on the smart plug that pairs with your Alexa to control the lights, fans and appliances automatically at home or remotely when you forget to.
Amazon
Similar to ultra popular Magna-Tiles, these magnetic building blocks snap together quickly so you can build creatively. You can grab this starter set of 30 pieces for 48%, plus an extra 5% off when you clip the coupon on the page. For under $20, this set makes a great gift for the kiddo in your life.
Sengled
Sengled's smart color-changing light bulb is significantly more affordable than bulbs from big names like Philips. For about $12, this single bulb is more affordable than ever.
Amazon
We're fans of Casper's pillows; we ranked the Original as the best pillow for side sleepers in our buying guide to the best pillows you can buy. The Essential pillow is soft and breathable on the outside and supportive on the inside. At $30, it matches the lowest price we've come across this year.
Jenny McGrath/Insider
Priced at an all-time low, the Charge 5 hits a budget-friendly price point while offering stellar activity tracking in a smaller footprint than a smartwatch.
Apple
The AirPods Pro (2nd generation) are the latest addition to their AirPods Pro series, a line of mid-range earbuds that feature spatial audio and noise canceling. And for just $200, this is the lowest price we've ever seen.
Beats by Dre
Beats Fit Pro are among our top-rated wireless earbuds, thanks to Apple's wireless technology, solid noise-canceling, and flexible wingtips that tuck into the ear for a secure fit. They are are excellent everyday buds, but even better for fitness activities. $160 is the lowest we've seen it all year.
Amazon
The Mini 11 is Fuji's newest camera in the series, with an improved flash for low-light photos. For Black Friday 2022, the blue and lilac cameras come bundled with 10 instant print films, a photo stand, photo magnets, and an idea book. The 20% discount makes it a great deal for gifting.
Amazon
The Tile Mate is designed to help you find easily misplaced items and attaches to keys, pet collars, and other important items. During Black Friday, it's at the lowest price we've seen this year.
Roborock
We haven't tested the Roborock S7 MaxV Ultra Robot Vacuum yet, but Roborock has consistently performed well in our tests, and this is the most innovative vacuum yet from the brand. It mops and vacuums simultaneously and features a charging base that empties the dustbin. Right now, it's on sale for the first time.
Amazon
If you're a seltzer fan, then you should consider investing in a sparkling water maker. The Terra is SodaStream's newest model that is also cordless. It comes with one CO2 cylinder and a bottle of lime Bubly Drops. For Black Friday, it's an all-time low price.
Amazon
When you need music for your gathering, the JBL Boombox 2 brings powerful sound and bass to keep the party going. It's one of the best Bluetooth speakers that you can get, and right now it's on sale with an excellent and rare $200 discount.
Coway
Coway makes some of the best air purifiers on the market. The AP-1512HH is a reliable compact unit that's equipped with a 4-stage filtration sustem that reduces up to 99.6% of air pollution particles. This Black Friday deal is the lowest price we've seen since early 2021.
Amazon
We love this electric toothbrush as a budget-friendly option that doesn't compromise on performance. It's also the path of least resistance to helping your teen build their own healthy habits. At 40% off for Black Friday, this is the lowest price we've seen all year.
Amazon
If you're in the market for a 55-inch entry-level smart TV, the 4-Series is a solid option when it's on sale. The TV's image performance is pretty basic, but it supports 4K, HDR10, and the Fire TV OS, which offers access to all the major streaming services. This $300 sale price doesn't quite match the all-time low of $293 we saw over the summer, but it's still a great discount.
Marathon Sports
Hydro Flask makes some of our favorite water bottles — they're basically indestructible without being bulky or heavy, and keep hot and cold beverages at their original temperature for at least 12 hours. It's a solid, pragmatic gift for anyone who complains about forgetting to hydrate or is on the hunt for a reliable thermos.
Amazon
While Dyson's Airwrap definitely lives up to its reputation of a coveted hair tool, it's over $400. The Revlon One-Step brush, however, is a much better value for similar results and is additionally even cheaper thanks to its current Black Friday discount.
Target
Available in a range of cute colors, this slim, 5" Keurig fits easily on even the most crowded counters. At 50% off, it's a great gift for anyone who prefers the ease of coffee pods.
Amazon
For 4K TV owners, the FIre TV Stick 4K offers sharper and more detailed streaming at the resolution you need. Currently down to $25, this discount matches the previous all-time low we've seen for the Fire TV Stick 4K, making now an excellent time to buy.
Amazon
Amazon's most affordable and simple Fire TV device, the Fire TV Stick Lite works by simply plugging into an HDMI port and connecting to the internet to bring your favorite services to your TV. Currently down to $15, this is a new all-time low and an especially worthwhile deal for an entry-level streaming device.
Isabel Fernández and Crystal Cox/Insider
This mid-range, 8-inch smart display in Amazon's Echo Show line up is the best for most people who want a smart speaker that also lets you conduct video calls and stream videos. Priced at $70 ahead of Black Friday, it's at the lowest price we've ever seen it.
Amazon
Though pricey, Olaplex's Hair Perfector is a cult favorite in beauty circles. At 20% off, it makes a thoughtful gift for anyone heard complaining about their split ends in the winter, this immensely popular hair treatment repairs brittle, dry hair and adds much-needed moisture.
Amazon
LifeStraws are portable filters that can make even some of the murkiest standing water drinkable. For backpackers and hikers, a LifeStraw can be an invaluable tool in dire situations. Down to only $15 (that's a whopping 75% off), now is a great time to stock up.
Best Buy
The Chamberlain MyQ Smart Garage Door Opener is a useful device that lets you open and close your garage door from anywhere with the companion mobile app on your phone. It was a reader favorite during Prime Day last year, and now for Black Friday, it's offered at its lowest price in a year.