Axcera, a technology provider for proprietary trading firms,
has entered into a partnership with Solitics, a company that offers
customer engagement and marketing automation solutions.
The integration aims to provide prop firms with a platform that combines trading infrastructure with real-time communication and
personalization tools.
Prop Firms Gain Personalized Engagement Tools
The partnership embeds Solitics’ capabilities directly into
Axcera’s white-label software used by prop trading firms. This allows firms to
engage traders through personalized messaging, behaviour-based triggers, and
real-time analytics. According to the firm, the solution is designed to develop
user engagement, onboarding speed, and operational efficiency.
You may find it interesting at FinanceMagnates.com: Automation:
Redefining Risk Management for Brokers and Traders.
Automated Onboarding and Compliance Solutions
The combined offering includes several features tailored to
the needs of prop trading businesses. These include automated and compliant
onboarding workflows, communication tools that react to user behaviour and
market activity, and gamification elements aimed at increasing platform usage.
The system also includes automated marketing functions and compliance features
such as real-time KYC and GDPR reporting.
Market Pulse Enables Real-Time Engagement
Separately, Solitics
is preparing to launch its new feature, Market Pulse, powered by the Follow
Engine. Market Pulse delivers real-time, personalized content to users based on
the assets they follow, hold, or monitor.
Unlike generic alerts, it provides automated, relevant
notifications at scale. This tool enables brokers to engage users instantly
with dynamic messages triggered by live market events, improving interaction
without adding operational complexity.
Solitics’ platform supports real-time
data engagement by integrating with existing broker infrastructure and
connecting multiple data sources. It processes large volumes of user activity
to enable scalable marketing automation.
Deployment typically takes around 45 days, reducing project
timelines compared to traditional methods. This allows brokers to concentrate
on core operations while using Solitics’ tools for automated, personalized
client communications aimed at boosting engagement and retention.
This article was written by Tareq Sikder at www.financemagnates.com.
