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Waves Platform: What is Its Value Proposition?

The Waves platform, which was launched in the Spring of 2016 by Russian tech entrepreneur Sasha Ivanov, managed to raise $16 million (impressive at that time) through it initial coin offering (ICO).
At first, the blockchain-based Waves platform focused on offering ICO hosting services - as it allows users to easily create and issue their own tokens. The developers of Waves were also among the first in the cryptoasset industry to create and deploy a decentralized digital currency exchange (DEX).